Three Keys to an Effective Logo Design

By Steph Sonksen

Effective logo design can be crucial to the success of your company. Often good logo design is trumped by overly busy, "I want it to look that way," designs. The company does not think in the terms of the customer, but instead by what they think looks good. There are a few things to keep in mind when designing or redesigning your company logo.

First, keep it simple. People like logos that are clean and quickly understood. When you look at large successful corporations you will notice that they tend to have very simple and clean designs. These companies spend millions researching their identities and probably know what works and what does not work. Just remember clean and simple.

Second, use a limited color palette. This tip will not only help you develop a professional logo, but it will save your company money as well. The more color that you have in your logo; the more it will cost to reproduce your marketing materials. (i.e. business cards, stationery, and brochures) Limiting your color palette also helps in building a brand identity. Customers will be able to recognize your company as they recall your color combinations. When designing your logo with one or two colors you will have a clearer chance of conveying the correct emotion.

Finally, use clear and readable fonts. No one will remember your company if they can’t read the name. You will find that more logos use sans serif typefaces. This does not mean that you should limit your type choices to sans serif. There are many faces to choose from but remember to keep it legible!

Jonathan Munk writes articles for major Logo Maker companies such as LogoWorks.com and LogoMaker.com.

Read what ConstantContact.com says about LogoWorks

Article Source: http://EzineArticles.com/?expert=Steph_Sonksen

Logo Designing Tips: Win your Customers - Beat Your Competitors

By: Alfred Anderson

“A logo can make or mar one’s business.” A powerful logo can spell instant success for a corporate entity while, on the other hand, a bad logo can misrepresent a business altogether. Good business logos add to the face value of a company that gradually has a positive effect on the brand that in turn, influences the decisions of its potential investors, customers and the competitors. Following are 5 steps to a winning logo design.

Seek professional help: Designing an attractive as well as a meaningful business logo is a specialization in itself, which needs proper scrutiny, great designing skills and good business sense. It is always advisable to seek expert consultation from specialist logo designing agencies in this regard. A well-designed logo created by professional logo designers will surely boost its brand value.

Avoid complex designs: A logo should be designed to generate immediate attention and should convey the business message in the shortest possible time. Complex logo designs are time consuming and may even fail to render the message in the most effective manner. Short, simple and informative logos are easier to remember.

Uniqueness sells well. A unique logo design often helps the business to differentiate itself from its competitors. Uniqueness generates the much-needed distinctiveness that works wonders with the customers, clients, investors and can even leave the competitors guessing. A distinctive company logo helps the business to create an identity of its own.

Know the target audience: Colors convey messages. The primary objective of a logo is to convey product message to its target audience. The effectiveness of this message influences their response towards the product. For e.g.: A company selling toothpaste should ideally avoid an excess of dark colored shades in its logo. Toothpaste signifies cleanliness and thus light colors should preferably be used.

Keep the future in mind: Business and market trends change everyday. Consumers always demand the best, which results in continuous up-gradation of products. It is, therefore advisable to design your logo keeping in mind the changing trends and prevent it from being termed “out of date”.

The above tips are some of the necessary prerequisites that go into the creation of a successful business logo design. A good logo design facilitates a business to scale new heights and lends a unique identity to one’s enterprise. To wrap up, it’s just a matter of following some basic guidelines in order to touch the bounds of success.

Alfred Anderson has rich experience in the field of online brand marketing. His interests includes Internet marketing and research on emerging online business trends. Company Logo Design

Article Source: http://EzineArticles.com/?expert=Alfred_Anderson