- Develop A Clear Goal - It is a common mistake that many webmasters make, and it is the ultimate kiss of death: beginning development without a clear goal in mind. You need to know who your target audience is before you please them, after all.
- Analyze Your Audience - Once you know who you are aiming for, put yourself in their place. What do they want? What would appeal to them? What kind of web design will attract their attention the most?
- Draft With Care - You should always have a 'draft' version of your website before you have a final product. As you create your design there are sure to be some mistakes, and you will want to catch those in the 'construction stage'. This includes easy faux pas like grammatical errors, redundancies, and misinformation.
- Be Direct - The worst thing you can do is leave your point ambiguous. People won't want to search the site without a clear motivation in mind, so make sure it is clear from the front page.
- Match Keywords With Content - Don't use keywords that are not relevant to your goal. Offer plenty of keywords that are related to what you are trying to sell, but make sure it is something that can be kept prominent on the site, rather than catching people outside of your demographic.
- Use Regular Analysis - Just because you get a good view of your target audience in the beginning doesn't mean that data won't continuously change. Statistics are fluid, so keep an eye on your target, and make good use of audience analysis software and tools.
- Keep An Eye On The Competition - I don't mean those trying to outsell or out-traffic you specifically. What I mean is you should visit sites, read content, and pretty much keep in the loop with your demographic.
- Be Credible - Use every tool you have to prove and reinforce your credibility. This means using reviews, testimonials, sources, and anything else you have in your arsenal, at every available opportunity.
- Be Focused - Don't waste time or space advertising anything you don't need to. Keep the focus on you at all times, and create a site that will always lead back to your original goals.
- Put Your Best Face Forward - I can't tell you how many horribly matched sites I have seen, where the colors, shapes, and images were all wrong. This has a serious effect on your audience, so you should always be sure to use simple, creative web design solutions to keep things attractive.
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