Why Online Banner Advertising Attracts Good Responses

The use of banners has been predominant in the advertising scenario. The banner ads are captivating for the viewers and are enough to leave an impact over them. They are being widely used as an advertising tool, for giving more effect to the promotional activities. Now, Internet advertisers are also using this efficient tool. The online banner advertising is becoming useful to attract responses from Internet user population. No doubt that increased usage would prove good for the marketers in finding target audience.

An eMarketer report tells that there are around 1.15 billion regular Internet users over the world. Another report from Clickz.com tells that in the month of August (2007), 61 billion searches were conducted globally. It is a clear indication of user inclination towards searching information. Many of them would have searched about information related to products, services, hotel accommodation etc. The data shows the opportunities that must be exploited by the business league. The online banner advertising would prove helpful in this scenario. These banners are efficient in achieving high acclaim for the brands.

The online banner advertising consists of various types of banner ads. These banners could be rectangular, square, pop up, skyscraper, half page, button, leaderboard etc. On top of that they are categorized as traditional banners, interstitials/pop-ups, rich media and floating ads. All these ads and their formats are used according to the need. Then, these banners are rotated over the publisher websites, in order to obtain maximum reach or targeting. This placement is done according to the ROS (Run of Site), RON (Run of Network) or ROC (Run of Category).

This makes online banner advertising achieve good response from audience. The targeting ensures relevant users. This means, more awareness in the target market. So, it creates an influence during the buying decision making process. The interactive ads are useful in brand promotions too. The ad delivery, which is done with central ad server, is helpful in positioning the brand higher. Moreover, these ads can be monitored for performance. This makes it easier for the marketers, to restructure or modify the advertisement campaign. In this way, the marketers benefit from the banner ads.

Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online banner advertising, internet banner advertising, online web site advertising, web banners.

Package Design for Indie Filmmakers

Package design is often the most important means of film advertising and so of marketing for independent filmmakers. It is your films packaging that is often the only means of marketing small filmmakers can truly afford, and it is the one that most consumers will make their purchase decision on. So whether you think about it or not the package for your movie tells the world what to think of your film. It is therefore imperative that you make certain you have a good design that draws interest to your film.

Obviously having interesting imagery on the package is important, as is good copy for the back of the package. The package itself however, what its made of, how its put together is often just as important as any picture, indeed the method of putting a package together determines what you can charge for your movie.

Within the music industry there is a three tier system for package design, starting with low cost cardboard, then moving onto sturdier jewel cases, and finally going into a larger and more creative design.

Even the movie industry is now doing this, with mid cost movie packages coming out first followed by designer and lower cost packages to pick up collectors and those who where not interested in purchasing the more expensive movie.

Remember packaging design is a form of branding for your movie, a way of advertising your film to those shopping. It is imperative then that you make certain your package says what your movie is. Sadly for most small independent films complex packaging is often not an option and you must go with the more standard packaging of jewel or basic plastic cases for DVD's. However you should never underestimate the power of numbers in leveraging deals. If you can get enough indie film makers together and each of you order the creation of 10,000 or so cases it might be possible to get very complex designs manufactured by a company. Searching for potential companies for this could take a lot of time troll B2B networks for information.

For many Indie film labels even this is not necessarily an option, and for those who don't have the time or ability to put together a team there are still internet retail outlets which can help provide many different options for DVD case sales.

One option to creatively package your movie would be to attach the booklet to the outside of the DVD case rather then having it placed on the inside of the case. This would help your DVD stand out while also providing more information on the film that many potential consumers need to make a decision about an indie film. This method however runs three risks, including higher costs, damage to the booklets whether incidental or purposeful vandalism. Further too much information can eliminate the likelihood of spontaneous purchases. It is recommended then that if you choose to go with this method you do so in a short run after other DVD sales, this way this system is likely to encourage those who needed more information to purchase while not discouraging those who would buy spontaneously.

What is most important in the creation of package advertising for your Film is an understanding of what draws your audience in, what images catch their attention, and of course a lot of creative thinking.

Ty Hulse is an indie filmmaker who has been working in the marketing industry for a number of years. Currently he is helping Creative Gi with their film advertising and movie marketing division.

5 Key Qualities to Look For in a Logo Design Company

You want your logo design to create a powerful memory in the minds of your customers so that when they need a product or service, they will think of you. Next time you hand out your business card you want it to leave a lasting impression and it all starts with your logo. How do you find the right logo design company or logo designer for your business?

Here introduce to you 5 key qualities to look for when getting logo design offers:

1. Portfolio

A logo design company's portfolio is one of the best indicators as to whether they will be able to create a logo that fits your business. See if they have designed logos for your industry before. Do you like the logos they have designed for other customers?

2. Pricing

Make sure you shop around for the right logo design company and find one that fits your budget and your needs.

3. Turnaround Time

Make sure the company has a stated turn-around time for the logo design.

4. Final Format(s)

Finalized formats should include Adobe Illustrator or an EPS file so that you have a scalable version of your logo. JPG and other bitmap formats will not work when you need to scale your logo up to fit on a bill board or large poster.

5. Guarantee

Many logo design companies have a guarantee that basically assures you that they'll keep working on your logo until you're a satisfied customer. Companies that have better services even offer you money back guarantee.

Catherine is an experienced logo designer who has been working in the industry for over 10 years, she has designed literally thousands of logos and is known for her ability to catch the client's vision and turn it into art: cheap logo design

Do you need a cheap logo design? Click here: Logo Design

Custom Logo Design

One of the best ways create an exclusive corporate identity is to have a power customised logo. Take a cue from some of the best companies that are still in the reckoning due to their impressive insignias or logos for decades. The Old Spice, sail ship logo, or the MGM lion keep competition at bay. People may come and go but the logos will outlast them. The power of an impressive logo can work wonders for the company.

The logo is an important part of a growing company. It helps in creating the right brand awareness not only amongst the consumers but also the rivals. It is very crucial to get the right professional design studio or company which can understand the values and precepts and produce a smart brand identity. Seeing the potential business, some logo design companies generate customized solutions. A team of graphic professionals work on logo themes. They present designs that could catapult companies in to top gear. Larger companies invariably opt for 3-D solutions, and powerful logos with correct combination of colors distinct from their rivals.

Remember the public outcry when the London Olympic logo was released two years ago. Everyone hated the logo which was created after many skilled designers were involved for over two years. If this is the kind of reaction one gets, one can imagine how an impact full a logo can be for a company that has to survive competition. Logo designs work like magic if designed with proper thought process.

See custom logo design from designers in no time! Pixellogo.com creates custom logos which are simplistic yet distinctive.

Design a Logo

Logos have become part & parcel of our daily lives we identify the things by logos. Each product has its own unique identity & that is recognized by its logo. With new economy developing the logos form a core part of corporate branding. The logos give an instant identity for products. There are some basic guidelines of making logo but the basic of the things are the same. First & foremost is look at the business of other companies focus on the message, which you are portraying. Make it decent don't use jazzy colors let the colors be decent. The font also plays a crucial role in logo making. The logo design will create a strong lasting brand name for your products & services. But a word of caution makes sure you don't copy & take idea for creating a logo since the logo will be there in the minds of customer. For startups business has to create a new logo for its own identity.

Logo & its importance can be getting to know by the names of some of the popular brands they've evolved over the years & logo has played an important role in its formation. Some of the leading brands like Nike, Adidas, Pepsi, Kodak all have the one common feature they are recognized by the their logo we get instant visual image of the product by their logo. Logos have some of the main characteristics incorporated in them some of the main features the logo will have is shape, weight, presence & contrast. You have to look at your logo form all the above angels whether it fits your style & shape. There are various options available to the user for choosing the logo design. There are many companies online having logo design services you have to carefully analyze the package, the revision rounds, the concepts & the standard price.

Also look at their portfolio & take a decision about their quality. Look at all these factors carefully & get a decent logo for your company. The logos are an important part of your marketing strategy. This will be part of your core marketing strategy. So get a custom, high-quality business logo to portray your professionalism. A logo is an essential cornerstone in communicating your company image. Logolabs is company that will create a 100% original & unique logo design, the designers are talented & experienced. Don't go for cheap or free logo design since they must have violated copyright laws. The best one is to go for a high quality logo design for your services. With a new logo design you can get an instant recognition in the market

Logo Design

Logo Design On A Budget

If you are starting up in business you will, no doubt, be wanting a logo for your company. Every new business will have a budget for how much they can afford to spend to have their logo designed, be it a large corporation or a one man enterprise.

The most costly option would be to approach a traditional graphic design agency, often located in plush city offices. This would be your best option if you have a budget of thousands. You will be able to meet them in person to discuss your brief and have the logo design ideas presented to you. The disadvantages are the cost and also the length of time from brief to the delivery of your logo.

The internet has brought affordable graphic design, and especially logo design, within everyone's budget. You can get your logo designed by a graphic designer who is located hundreds, even thousands, of miles away, communicating and delivering the design files via email. The number of companies and individual freelance designers on the internet is growing, providing more competition, and ultimately bringing the cost down.

Do a search online for "custom logo design" to find websites offering this service, and compare the design packages they offer. It is important to look through their portfolio of logos to see if you like their style and range of ideas and decide if you would be happy to let them work on designing your logo.

You should then look at the prices and determine which are within your budget; these can vary quite a bit. Note, your search might include websites from other countries, which often explains why some prices are ridiculously low.

Look to see if there is a limit to the number of revisions they allow to a logo design. Obviously, "unlimited revisions" will be better than just a few, as this will ensure you get a logo you're happy with at the end of the design process.

Lastly, make sure they offer a 100% money back guarantee, just in case you feel that the designer has not fully understood your brief and the logo is not developing as hoped.

To conclude, whatever you budget, anyone can afford to get a professionally designed logo for their business by choosing the right logo designer or logo design company.

Nigel F. Tinlin is the graphic designer at Ne14 Design - a UK company offering an affordable custom logo design service to small businesses.

Logo Design Pros UK

Logo Design pros have become so many in numbers that there are left no cons associated with it. Corporate sector of the world has acknowledged this and is putting extra efforts to have their logo designs accurately portraying their missions and their passion to achieve their corporate goals. Not only corporate sector, but also every sector is realizing the importance of logos due to the pros associated with logo designs. Business and other sectors of UK are no exception to that.

For-Profit Business Logo Design Pros UK:

A variety of businesses in UK have become aware of the pros associated with logos. This is the reason they go extra mile and have their logos done in the most professional way possible.

Not-For-Profit Business Logo Design Pros UK:

Almost all of the not-for-profit businesses operating in the UK spend some pounds for having their logos designed in a way that pros their causes and goals. The pros of logo design for a UK based not-for-profit business cannot be stressed enough than to realize that only after adapting to the logo fashion, not-for-profit businesses are better serving their causes.

Realization of Logo Design Pros in UK:

There are some Government sponsored campaigns that are bringing awareness of logo design pros to every individual. The reason for that is to take UK higher as the other parts of the world are getting advancer due to their being logo design pros.

Travel Logo Design pros have become so many in numbers that there are left no cons associated with it. Traveling industries of the world have acknowledged this and are putting extra efforts to have their logo designs accurately portraying their missions and their passion to achieve their business goals. Not only traveling companies, but also every freelance travel-industry professional is realizing the importance of logos due to the pros associated with logo designs. Travel industry of UK is no exception to that.

Awareness of Travel Logo Design Pros UK

Awareness of travel logo design pros UK has increased in the recent years. This did not happen overnight. A great many struggles took place for the current awareness of travel logo design pros UK.

Recognition of Travel Logo Design Pros UK

Every company in the travel industry of UK recognizes the importance of travel logo designs. This is the reason you get to see a beautiful, colorful logo of every travel agency. Travel agencies go extra mile and have their logos done in the most professional way possible.

Harris Jhosta is holding the market experience of IT industry and immense business solutions for about 2 decades now. His vast experience in the related field gave him the acclamation and renownship in many sectors of business. Harris has also been involved in providing educational services in form of various seminars and lectures, in many well renowned universities. Presently carrying a research on the evolution of business performance by the advent of Information Technology Ciphers in the state university of California.

Ecommerce Web Site Design

Ecommerce web site design that allows you:

• Have a product or service which you can sell online. Selling products or services online have, by far seen the biggest profit potential in the long run. Once you get a successful products or services, you can automate the system and move on to new products that will generate multiple streams of income. By this way, you let your customers to buy something online and complete a transaction by paying for it online as well.
• To require interaction with some third party web sites to be able to provide you this service. There are essential components of ecommerce web site that must be understood and planned for database drive, shopping carts, payment processing, payment gateways and fraud protection.
• Have potential to provide an excellent revenue stream for a business. The majority of successful ecommerce models often make use of several revenue streams, and could be claimed to fit into any or all of those broad categories.

If you want to build websites that are ecommerce ready, but don't have the ecommerce web site design experience needed to accomplish the task, you can hire an ecommerce web site design professional to help you with the trickier portions of site development. With a minimal amount of help from you, a professional designer can build web sites that are visually appealing and then incorporate the features you need to complete ecommerce transactions.

It might be a smart idea for you and your selected web design company to go over competitor websites in the same industry as yours. Analyze these websites for strengths and weakness. What makes them effective and what could be improved on? With this knowledge in hand you'll be able to build a better website.

Should you look to upgrade your website then re-designing or even creating a new design is just what you need. The experts in ecommerce web site design can help ensure future success for your business endeavor online. The designs are usually aesthetic that makes it pleasing enough to catch the eye of potential customers. You can do this with the help of web advisors, creative designers and the ones who can program your site for you and all this from a single ecommerce web design company. This can help you as a client get the maximum return on the investment of the web site designed.

Remember, when it comes to your business and your companies exposure on internet, take you time locating a quality web design company. Your future may depend on it.

RT Design Group is providing affordable web site design and web marketing services in Florida, US. Or call 239 - 913 - 0279.

Winning Logo Design - How to Earn Big Money from your Logo Designs

By: Horatio Farquaar

Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.

Buy Low - Sell high

In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge. What you'll need is either a pen and paper or in todays modern fangled world a mouse and computer to produce your designs. Pop along to your local electrical retailer and see what offers they've got on for computers. Alternatively make one yourself out of an old radio and a broken down TV. Hey presto a fully functioning desktop publishing empire for the price of a cup of tea.

Look close to home for design inspiration

Now that you're fully set up to produce quality logo designs, you've actually got to come up with some rather fancy ideas. A good place to go for inspiration is the front living room where you'll be amazed to find lots of branded products just waiting to be copied and served up as your own logo design ideas. Another place you might want to look at is your own kitchen. Go on, take a look in your fridge - it's brimming with things like cream cheese, beefburgers and probably some skanky vegetables. If that doesn't inspire you to create, I don't know what will

Hands up who wants a logo?

Your hardest task in making your logos pay for your living is going to be finding anyone vaguely interested in what you have to offer. Once you've asked your small circle of friends and family for the umpteenth time whether they want to pay you to produce a logo for them, its time to look at advertising your services to a wider audience. Try producing a TV commercial using a movie camera and the help of a local TV production crew. Once your ad is shown on primetime TV those orders will start to rollin...

...or they would have done, but for one fact on this journey of self discovery we forgot to build ourselves a website or leave a contact number for people to call. In hindsight remember to have a website designer build you a logo design website before you spend thousands on producing your tv ad. OK, for arguments sake lets say we had a website ready beforehand and now we've got something like 200 logos to produce, how are we going to cope? Outsource, my friend and soon like this article recommends - you'll be earning BIG BIG moneys baby. Damned right.

Mindtap Graphic Design Resources is your single point entry into the UK creative industries. We are looking to create a unique site where you can access information on UK graphic design, UK logo design, graphic design tutorials, graphic designer careers, graphics software, graphics tutorials, graphic designers, logo creation, freelancer resources, graphic designer jobs, employment, web page design, free graphics, website designers, artworkers, graphic clipart and any other associated graphic design resource.

Vector Logo Design Vs Raster Logo Design

By: Hussein Ali

Raster graphics are images that are defined in terms of a generally rectangular grid of pixels, or picture elements. Each pixel is one small square of colour, which, when combined with other pixels side by side, merge together to form one solid image to the eye.

Raster formats
There have been a number of formats developed over the years to store raster graphics. Some of the most popular formats are discussed below, each with their advantages and disadvantages.

BMP - Bitmap Graphics (Avoid wherever possible)

• Easy to create with the built-in Windows Paint program.
• Long history, therefore good, universal support.
  
• No compression means the format is lossless.
• Creates huge files since no file compression is used.
• No transparency.

GIF - Graphics Interchange Format (Good for the web, on images of less than 256 colours, for example simple geometric shapes e.g. bullets for lists)

• Creates small files as good compression is used.
  
• Universally supported across platforms.
  
• Transparency supported.
  
• Animation supported.
  
• Palette of colours limited to 256 per image.
• Transparency is only 1-bit, therefore no translucency.

JPG - Joint Photographic Expert Group (Good for the web, for images like photographs where colour depth is important but lossless formats produce large file sizes)

• Lossy compression format produces relatively small files.
  
• Universally supported across platforms.
  
• Artifacts visible at high compression rates.
  
• No transparency.

PNG - Portable Network Graphics (Great for the web, but be careful if using transparency. Good trade-off of quality and compression)

• Both lossy and lossless compression available.
  
• Both 1-bit and full alpha channel transparency available.
  
• Small file sizes produced.
  
• Poor support in some web browsers for full channel transparency.
• Compression not as great as lossy formats.

Vector Graphics

Where raster graphics are defined in terms of individual pixels, vector graphics are actually stored as mathematical rules - widths, heights, curves, proportions, ratios. Where raster graphics have a set height and width and look pixelated when stretched beyond these boundaries, vector graphics render themselves to the space given to them, such that they are resolution independent. login in to http://prowebb.com to view image exmaples of raster vs vector.

Vector based logos is not based on pixels any longer. It is based on points set at proportional distances, joined with lines and curves, and filled with a solid black colour. When drawing curves in vector graphics programs, a number of points are defined and dragged such that a smooth curve is plotted. This curve is independent of dimensions but is saved as in proportions and ratios such that it will scale to any resolution.

Vector artwork can be modified and stretched without havinng to worry about loss of quality, clarity or sharpness. Because of their mathematical origins, Vector Graphics are readily scalable without distortion.

Vector graphics formats

Again, a number of formats exist for storing vector graphics, each with their advantages. It is important to note that, by their very definition, vector graphics are SMALL in comparison to raster graphics when it comes to file size. Since they are not saving information on each and every pixel, but rather rules for rendering, file size is cut immensely. The universally accepted format for vector graphics, particularly when it comes to company logos and sending files to print, is EPS - Encapsulated PostScript. PostScript is a format developed by Adobe to describe pages to a printer, plotter, or screen. Rather than storing straight data it stores instructions for the makeup of the page. Fonts are stored as individual character vector objects, for example, so they can be printed at as high a resolution as the printer can print. Macromedia's Flash technology is an excellent example of vector graphics working at their finest - whatever the window size, vector elements of the Flash movie appear crisply anti-aliased, and individual frames can even be printed in high resolution due to the vector-based nature.

Popular raster graphics programs

• Adobe Photoshop
• Jasc Paint Shop Pro
  
• Macromedia Fireworks (tailored to web design)
  
• The GIMP

Popular vector graphics programs

• Adobe Illustrator
• CorelDraw
  
• Macromedia Freehand
  
• Macromedia Fireworks (tailored to web design)

Popular vector graphics animation programs

• Macromedia Flash

A good question. At first glance, vector graphics seem to overcome all the difficulties of raster graphics. They can be resized to any size without loss of quality, and pixelation just doesn't occur. File size is also greatly reduced. However, each format has an individual purpose. A photograph cannot be expressed as a vector graphic because it simply isn't vector data. A sunset cannot be defined mathematically, at the risk of starting a philosophical argument on the world around us. The real world is not vector-based. The table in front of you has an infinite pixel depth, infinite variations in colours, infinite variations in relief and texture. Vector graphics are reserved for images such as typefaces, lines, curves. Complex vector images can be created but they have been created specifically in vectors. Photographs and complex raster effects like lens flares are defined with pixel-by-pixel lighting and colour effects, not with vectors.

Logos for businesses should always be created as a vector. Why? For maximum usage. It's all very well creating a great raster logo with lens flares and bevels and gradients but what happens when it needs to be on a huge banner in a hall? Or, at the other extreme, printed on headed notepaper. Raster effects just are not practical when it comes to corporate identities. With vector-based logos, the image will scale to any size and any application; raster graphics would require re-rendering each time a new size was required, not to mention problems with transparency across print and computer platforms.

About the Author:

Hussein Ali is a Graphic designer and web developer at Prowebb, a web design company located in Northridge, California. For more information about the company or the article you read above, visit us at prowebb.com