Importance of Design in a Web Site

Design is an important factor that persuades buyers of any product. This is true even when buying a T-shirt from a shop. A shabby looking product, even if it is priced low is not given a second look. In a T-shirt, the material is important, but the first impression is created by its design and design alone.

The same rule applies to web pages. A trendy and professional website attracts more visitors than a shoddy one. Matching color schemes, correct use of graphics and optimum resolution, font and font size are all constituents of a good design.

Let us analyze the value of design using two hypothetical situations.

Web site A: A well-designed website with amazing graphics, color schemes matching the theme of the site and resolution, font and text size set for easy and convenient viewing.

Web site B: A web site where irrelevant and low-quality graphics are cramped into the limited space. The color scheme is too bright and mismatching with the theme. Fanciful font and too small font size making reading a strain.

A visitor to the web site A feels at home and spends more time on the web pages, which may result in a sale. The visitors to this site are impressed by the design and form a positive image of the company.

A visitor to the web site B is turned off by the jarring notes and does not hesitate a second to move on. The lack of co-ordination of the theme, colors, graphics and illegible text creates a bad impression about the organization.

To avoid including the wrong components in a web page, get feedback from prospective visitors. A plain site with proper design is any day better than a flashy one.

Johny Kapilakan is a professional web designer, specializes in affordable web design for small to medium business . You can learn more about his professional web design skill by visiting http://www.itgraphix.com