How Design Shapes Branding

Brand identity is an investment tool. With brand money is spent over determining the awareness about the brand with different persons. For example the brand would have an effect on the person's purchase; at times people really do not mind paying more for the trustworthy brand. For a person brand is an insight. For example Oxford University is a brand and people have perceived notions that university is a wonderful educational institute and many others would think that it is expensive. Thus these two opinions make up the oxford's brand.

Brand Design elements, like names, tag lines, custom logo design, packaging and trademarks, are the shortcut to all the opinions. People often use the shortcuts while making the purchase's decisions. At present we are studying what the designers could do to fortify brands and create the shortcut between element and brand and individuals' perceptions.

Recently, the researchers measured the strengths of main brands at the prearranged points with the experience of online user with a site. They have been attempting to watch if they could identify the connection between changes and design elements of the brands.

The preliminary results are much promoted. It has been discovered that when the people are over with the shopping on an accurate sites, their perception for the brand is most of the time intensified, while the other sites appear to constantly deteriorate their brands.

In a recent study it has been found that when people did the shopping on the sites of land's end and gap, their observation of those specific brands were quite much positive after completing their shopping. In the same research it was found that the shoppers on Macys.com constantly stated that their approach toward the Macy's was significantly decreased after the experience. It might be also that they are offering quality products. Some enthralling correlations were found after reviewing the data. The shoppers were interested in the definite products of land end's and gap sites rather than on Macy's site. The shoppers purchased their desired products and have built a more positive approach towards the website. Certain design elements associated well with the people's attitude towards brand. On the other hand the shoppers who utilized search that reduces in the brand strength.

Thus it showed that while we create brand design which focuses on ensuring of users achieving goals. Then we are more likely to have a long lasting effect over the strength of a brand.

Author has vast experience in the custom logo design. He is currently associated with the Ideaz Inc - A full service brand design agency in India