Monday, May 10, 2010

Professional Means to Obtain a Good Design For Your Website

The best way to start an online business is to get prospects to your website. There are many out there who are overwhelmed by the opportunity to create their own website. Many believe that creating a website is extremely difficult. But it is not true. If you have a website, or you're thinking of having a website for which you want to optimize the taste of its viewers, so trust me, this is the need to design your site to the article because I am about to tell you all the advice you need to plan in great style. While there are forms, web design, which are very complex (and the software can be very expensive), the HTML is understandable and useful!

Before you begin your journey of design, you're going to have to...

1. A fast PC (or MAC), but preferably a PC with a screen capable of high resolution (1900 x 1200 preferred)
2. A fast internet connection that is always
3. A reliable hosting. A domain name and e-mail your own
5. You also need the software, but much of what you need to develop your own website is free or very cheap. The only software I use right now is Photoshop really expensive, but cheap (and free) alternative to that too.

When all of these resolved the next thing you should really interested in is making your site search engine friendly. In this deal the biggest role of regions for the entire site properly indexed by search engines. All we are going through,...

1. Title Tag
2. Meta (Description and Keywords) Tags
3. Body text: a brief description of what you should write in the body text of your main (index) page.

This is a very brief description, but it would be very useful for web designers starting to get a better understanding of the basics on how to get your site indexed and listed on the major search engines. It is recommended to submit your site to search engines manually instead of using the automatic submission tool because some search engines consider them as spam and will not list your site. Remember it can take months to get the list, so be patient.

Have you ever had a website where it says "content is king",if you were at that type of sites then believe then. Are you still reading, then I must have something to offer I think, or else you would sail away from this page long ago.

So be clear and get your works done without any troubles and make sure you are on the right track. If you need to know more about designing a site then log on to http://itbaymarketing.com and start your site getting some good info's from the professionals.

Saturday, April 24, 2010

Web Design and 5 Ways to Be Font Smart

Web design should make it clear which fonts are to be used on the site. It often doesn't occur to website designers to think about the fonts too much but they matter hugely. The main font used by your site needs to be a key part of the web design process.

Smart 1

Use a font that all the browsers support in the same way. It might not be obvious but not all browsers use fonts in the same way. Once you move away from the mainstream fonts quite quickly things start to go all over the place! So focus on the mainstream fonts like Verdana, Arial and Helvetica.

Smart 2

Use a decent size. 14 pt font is the size you should have as default. It's big and easy to see. This means that older people can access the site easily and quickly. This is great if you are an ecommerce site since this is the group of people that generally have a good disposable income.

Smart 3

Use black. Don't get tempted by the vast array of colours you can get for fonts. For you main body text use black text. It's easy on the eyes and so pleasant to read. If you want to use different colours use them for the headings or other parts but make the main body easy to read.

Smart 4

Don't crush up your text. Make sure when you look at the text that the text is well spaced. There is nothing worse for a reader than text that is all crushed up together. Don't do it!! If your text is crushed together get the person responsible for your web design to sort it out with CSS classes.

Smart 5

Use CSS to control your fonts. A core part of web design should always be making sure that fonts (and other page elements) are controlled by CSS classes. If you don't know what this is then ask your web designer. This is one of the things that can be really hard to sort after the site has been developed so ask at the start of the web design not after it is completed.

These 5 smart font tips can really aid your web design. You should discuss them with your web designer to satisfy yourself that they have been accounted for in the web design.

Alan is the founder of www.website-huddle.com which provides affordable website design and development. Why not see what we can do for your small business, club or organisation, you'll be pleasantly surprised at the low cost and the high quality. Go to www.website-huddle.com now to find out more.

Wednesday, April 07, 2010

Customized Logo Design - Today's Representative For Corporate and Professional Organizations

In the corporate world everybody is interested in wining the competition. Nobody wants to lose this race. Now the ideas for those wining race need to be changed and many companies have started working on that. These ideas must be in smarter way that differentiates from others. Today everybody takes more interest in promotion and advertisement. Now, the question is how to think smart for that. The answer is you should have your different and unique identity. Today it is developed by logo of the company. It is designed in a way that it explains about the services and business of the company or organization. It is well customized so that no one can have similar to that.

There are 3 main things that any organization should require when it is established

1. Customized Designs
2. Better and Effective Communication
3. Behaviour with good work environment

The above all things should be fully corporate and among them point number 1 must be mainly focused very first before establishment. Many skillful designers are available in the market and they can provide you quality work with competitive rates and some revisions also. For that they should be clear about the services and policies about an organization. You can include many things like logo, brochure, business cards, covering letters, letter heads, website and other required stationeries.

Why companies need that? Business incorporation is incomplete without its identity. If you want to see it at the top most position, your company should have it. It can help to attract the audience's attraction towards the company. It shows the company's name with some image which can explain about the services offered. So, just by seeing the logo anyone can decide that for what the organization is concerned with.

Well designed and customized logo help organizations in many ways as it shows the reliability, market value with better reputation, performance, product quality deliverables, future benefits and working strategies. There are many websites also like http://www.customlogoguru.com which can provide you the services according to your requirements and specifications.

Thursday, March 18, 2010

Getting Ready to Build a Website

Building your own website is not difficult, there are many great programs to use, people do it every day. But, it is like moving. Chances are you know you want to move, you know you have to move, but you are not packed, don't have a map, don't know where you are going, have wrong information about where you are going and don't know how to get there.

One of the most common issues I run into with new clients is a lack of content. After we get past how much the website is going to cost and start planning it, I ask about content. I usually get a blank stare, or they offer me a token 3 pages of information. Then I have to go into my long, boring, "all about content" speech...which you are getting right now.

If this is your first website, you are probably not thinking in terms of performance or the website making you money, you are thinking about how it looks. Focusing on looks primarily can lead you into a ditch. At the end of the day, after your website is built and you are used to it and have had it for a year or so, the newness wears off and you start to focus on the real elements of the website: functionality and traffic.

Without going into great detail about SEO, it is fair to say that if there was one singular item that will enable the success of your website it is content. New, fresh, original content, and you probably don't have much of it.

You are better off if you start to develop your content before you start building your website. If you have your content ready to go, that means you are ready to start building your site, you are ready to move. It makes it much easier on the person or company building the website also. Developing your content and building a website are two different things and it is easier to do one at a time.

At the core of good content is keywords. When I say successful, I mean you get as much free traffic as you can, from the people who have a good chance of buying from you or using your services, not lookie loos or tire kickers, real prospective customers.

One of the easiest ways to get an idea of good keywords is to use the free Google keyword tool. Type in just one of your main words and see what pops up, make a list, remove ones that are not relevant or you don't think will bring the right traffic and you should have a good list to work from.

The main words should be the main navigation items of your new site. The main nav items should have pages that have the main keyword in the file name, page title and at least one H1 tag. Use the other related words on that main page. You can find related words when you type in the main word. If you can prepare at least 15 to 25 pages of content, organized by keyword, then you are ready to build your new website.

Bear in mind that the more original, relevant copy you have on your site, the greater chance you have of people linking to it. It must be updated and added to often, but that is a subject for another article.

An easy way to develop good content is to make a list of the top ten questions your customers ask you, the most common. Write them down and then answer them, in detail. Then think of all the questions your customers should be asking you but are not. Write those down, with detailed answers. If this technique doesn't give you a good amount of content, pretend you are at a mixer or social gathering and people are asking you about your business, what would they ask? How would you answer? This can be another good technique for coming up with good copy.

For most of us, writing is difficult. If you are blessed with the ability to write, know that you are a special person in terms of the Internet. One of the most valuable things on the Web is original content. Original content is like honey to the bee in terms of traffic, so if you can write you have one up on everyone else.

If writing is hard work, like it is for me, you may want to hire a copywriter. Copywriters are not as expensive as you think, most are easy to work with and many are SEO and Web savvy. Many of my clients will have a brief phone conversation with a copywriter and we will receive well written, SEO'd content within a day or so...ready to go on the website, it is well worth the money.

After you have your content, then it is time to look at layout. Look at your competitors and compare your website to theirs. Make sure to position yourself against your competitors. Make sure you site can be navigated easily and people can find what they are looking for quickly.

Martin Walker is the President and CEO of Walker SEO, an SEO firm based in Southern California.

Wednesday, March 03, 2010

Marketing For Yoga Businesses - Planning Your Website

A great yoga website isn't a chance occurrence but planned, pondered-over, researched, tested and refreshed. Listen to professionals' advice, research and share your favourite sites with your web designer, and plan your site navigation, layout and contents early to avoid misunderstandings, rework, and escalating costs.

What makes a great website is the same regardless of the specifics - it talks to its audience, is easy to navigate, and is useful enough to warrant repeat visits. Web design has rapidly evolved and many websites have aged disgracefully. You don't need amazing Flash animation, streaming videos and thousands of links. You do need succinct, relevant information which is easy to find, no bugs, and a beautiful design. Start with your audience - what do they want? Do they need your address, latest timetable and contact number quickly? Are you hoping to pick people up from Google? Is your local online competition fierce? Will people be making purchases online?

If you only want to provide some basic details and you've already invested in some beautiful graphic design, then your site is straightforward. You need a static HTML site, preferably on a content management system (CMS), so that you can make changes yourself, even with minimal computer skills. Website CMS are software programs accessible online through a web browser (such as Internet Explorer) that allows for the easy creation, management and control of web materials of a website. Many web companies design their own CMS but there are many available for free, known as open source CMS. Some of the more popular and usable include WordPress, Joomla!, Drupal and CMS Made Simple. If you want a CMS, look for a web designer who specialises or is familiar with one of these.

If you'd like people to be purchasing class passes or yoga products through your website, then it's easier to design an E-shop website than a static website with an E-shop tacked on. Think about the hierarchy of information that you want web visitors to view and the journey you'd like them to take through your website - ideally landing up on your shop (or check-out) page or on your 'contact us' page if the goal is to have students contact you. Planning a hierarchy of information will make it easier for your web designer to know the purpose of your website will be and ultimately make for a more successful website.

Brook McCarthy is a part-time yoga teacher with a full-time business, Yoga Reach http://www.yogareach.com.au, an online marketing consultancy specialising in the health and wellbeing sector. Yoga Reach helps yoga teachers and wellbeing practitioners to clarify their business offering and goals, and then work together to creatively plan, produce and implement the best possible communications outcomes. Our broad range of services includes strategic online marketing, web news articles, email newsletters, and multimedia online content.

Wednesday, February 10, 2010

Website Planning - How Much Time is This Going to Take?

So you've decided to start blogging. Or you've been told that Google likes regularly updated content on your website. Tis true, and what's more, users like it too.

But before you launch into the blogosphere, do me a favour and stop to think awhile. For this reason - it looks a bit half-hearted if users arrive at your website only to see five or six posts that were written in a burst of energy a year and a half ago, and then... nothing.

Establishing and maintaining a blog requires effort. I actually find writing posts, articles, newsletters pretty enjoyable. But it does require some dedication. Here are a few tips I've picked up along the way:

  • Start as you mean to go on. Don't start with a bang and then fizzle out. Think about how much time you can realistically commit on a regular basis to your blog or website. If that's just an hour once a month, then fine - but keep it consistent. That way, users know what to expect.
  • Have a set time in your diary once a day/week/month when you'll update your website/blog. Set a reminder in your calendar so you can't avoid it! Ok, so this is real life, so things will crop up that mean you can't always do what you'd planned. But you can make sure you fill in the gaps as soon as you have a spare moment.
  • Think about where you'll be getting your ideas from. Here are just a few suggestions, I'm sure you'll come up with more:
    • Keep an eye at what's going on in your industry/sector and share your opinions
    • Share some of the knowledge you use when working with your clients
    • Answer the questions that you had when first starting out in the industry
    • Share a solution you've arrived as a result of a problem in your day-to-day work

  • Create a schedule with dates, future post titles and ideas - sit down every two or three months & plan out future posts. Print it out & pin it on your notice board - no getting away from it then! I started out with this strategy this year, and it's incredible the difference it's made to the regularity of posts on my blog!

  • If you're limited on time, consider one of these options:
    • Rather than long, in-depth posts, just keep an eye out for useful, informative or engaging posts by other writers - and then link to them, with your own thoughts & comments on the subject
    • Re-use content you may already have accumulated - articles, user guides, press releases, etc. But make sure they're interesting, up-to-date and relevant!
    • Find someone else to blog for you - there are companies that will offer this as a regular service to clients. Ideally, you'll sit down to discuss & agree topics in advance. Work out who will be doing the research, and what input is required from you.

  • Remember to publicise as well as write! Use article publishing sites; put a link to your blog in your email signature; use Social Media to tell people about your new post; link back to posts from your newsletter; and tell everyone you know about your blog & where to find it!

Sarah L Hills is the owner of Hexagon Webworks, an Oxford Web Design Company where we believe websites should be simple, stylish and effective. Getting a website doesn't have to be complicated! Visit http://www.hexagonwebworks.com to find out more, or email sarah@hexagonwebworks.com.

Tuesday, January 26, 2010

How Design Shapes Branding

Brand identity is an investment tool. With brand money is spent over determining the awareness about the brand with different persons. For example the brand would have an effect on the person's purchase; at times people really do not mind paying more for the trustworthy brand. For a person brand is an insight. For example Oxford University is a brand and people have perceived notions that university is a wonderful educational institute and many others would think that it is expensive. Thus these two opinions make up the oxford's brand.

Brand Design elements, like names, tag lines, custom logo design, packaging and trademarks, are the shortcut to all the opinions. People often use the shortcuts while making the purchase's decisions. At present we are studying what the designers could do to fortify brands and create the shortcut between element and brand and individuals' perceptions.

Recently, the researchers measured the strengths of main brands at the prearranged points with the experience of online user with a site. They have been attempting to watch if they could identify the connection between changes and design elements of the brands.

The preliminary results are much promoted. It has been discovered that when the people are over with the shopping on an accurate sites, their perception for the brand is most of the time intensified, while the other sites appear to constantly deteriorate their brands.

In a recent study it has been found that when people did the shopping on the sites of land's end and gap, their observation of those specific brands were quite much positive after completing their shopping. In the same research it was found that the shoppers on Macys.com constantly stated that their approach toward the Macy's was significantly decreased after the experience. It might be also that they are offering quality products. Some enthralling correlations were found after reviewing the data. The shoppers were interested in the definite products of land end's and gap sites rather than on Macy's site. The shoppers purchased their desired products and have built a more positive approach towards the website. Certain design elements associated well with the people's attitude towards brand. On the other hand the shoppers who utilized search that reduces in the brand strength.

Thus it showed that while we create brand design which focuses on ensuring of users achieving goals. Then we are more likely to have a long lasting effect over the strength of a brand.

Author has vast experience in the custom logo design. He is currently associated with the Ideaz Inc - A full service brand design agency in India

Tuesday, January 12, 2010

Importance of Good Website For Small Businesses

Many business operators are faced with this dilemma, especially when they see everyone carrying an official URL on visiting cards and letterheads. The doubt is greater when most of your customers and clients are situated locally. You may ask yourself why your customers and clients would go to your business website when they can easily drop by at your office or outlet!!

A Website is not just a fad - it used to be a fad maybe 10 years ago but not anymore. Your Website can be as important as your telephone connection, or even your actual business location. These days whenever people have to make a purchase or hire a Service Provider they instinctively log onto the Internet and try to visit the Website of the business. They simply assume that every business these days has a Website - and businesses that don't, don't mean business. Irrespective of the fact whether you can directly sell from your web site or not, a Website can be an integral part of your Shop or Office.

It is important that any website design gives prospective clients the right impression of your company and presents your company as a professional, competent business. To do this your website must convey such an image and will only do so if it is professionally designed itself.

Professional web design company for small businesses are specializes in small business web design and development. Small business web design company will focus on web design solutions that effectively meet your needs at a price you can afford. The investment you make in a web site for your small business may very well be offset by the time and money it saves you. A web site may also be used to pre qualify leads and increase sales whether or not your take orders online.

Thursday, December 17, 2009

How to Make a Website Without the Headache

Before you bang your head on the keyboard, let's run through a couple of quick tips on how to make a website. Making a website doesn't have to be hard, but when you're just learning how to make a website it can be frustrating.

The first step is very important: Planning. You should never skip this stage. The reason is simple, the web is full of competition. If you don't look at how many other other websites are in your planned niche, you won't know what to expect. For example, if you find out that there are 300 million other websites in the "bowling" niche and only 1 million in "fishing", which one has the most competition?

Okay, that was a trick question. You need one other piece of information. Search volume. This is how many searches are preformed for your given niche. Let's expand the example above as we continue down the road of how to make a website. If there are 100 million searches each month for "bowling" and only 10,000 for fishing (note: these are only example figures) we can calculate which one has a better ratio.

Divide the number of websites by the number of searches and you'll have your ratio. For "bowling" there are 3 sites for ever searcher. And for the "fishing" niche there are 100 sites for every searcher. Which one has more competition? The answer is "fishing". Even though there are fewer sites out there there is also less search volume.

This is the fundamental step in learning how to make a website. And one you should put it into practice no matter if you're building your first website or your 30th. Investing a little time in the beginning can literally make or break your efforts making a website.

The next step also directly follows your initial research. Registering a domain name. Why? Because you will be using the information you collected when you pick your domain name. While you may think that this is only logical, 99% of the people making websites don't realize how important this is. By ensuring that you get a domain with your desired keyword in it, your site becomes more targeted. Thus you immediately raise your chances to rank for that keyword.

You see, one of the things that search engines base their results on is the relevance between the website URL and content on the page. The more relevance you have, the better chance you have to rank.

Learning how to make a website is more about learning how to avoid the little mistakes that can have a major impact on your website. Ready to take your knowledge even further? Click here to read more of my articles on how to make a website.

Saturday, December 05, 2009

Optimizing Your Web Site to Make Money Online

In order to make money online you want to optimize your web site. What does this mean and how do you accomplish that?

First of all you need to appreciate that there is no one optimum web site. What makes an optimum web site depends on your point of view. A web site a designer may feel is optimum a user may feel is awkward and difficult to navigate. Even two designers may not agree because of personal likes and dislikes of designs and functionality.

So let's accept the fact that there is no one optimum web site to make money online, and look at the approach you need to take and the elements you need to include or not include when designing or having your web site designed in order for it to approach optimum.

1. Don't be afraid of white backgrounds. The most effective web designs use white backgrounds and very clean lines so as not to distract the reader from the sales message of your site.

2. Do not overdo pictures and images. Use them sparingly. Pictures and images can spice up a site, but when overdone they slow down the load of your site to the reader's computer and are annoying. After you have your site designed, check out the loading time, to make sure it loads reasonably rapidly. If not, cut out a picture or two and recheck it, until you are satisfied that it is not too slow. By the way, if possible do this check on a small less powerful computer. Not everyone has a computer like yours.

3. Make navigation of your site simple and straight forward so your reader will find the content he is looking for easily. You must remember that all users are not computer savvy, so the easier your site is to navigate the better.

4. This really relates to navigation, but make sure your site is built on rudimentary rules of web design like having clear buttons, describing links accurately and displaying links in the conventional blue. This will make sure that users have the least amount of trouble accessing different pages of your site.

An optimum web site brings together a classy look with easy navigation. When a user open up your site, their first impression should be "Wow! What a great site. And then when they start to work their way around your site, they should find it easy to navigate to find what they are looking for.

These elements are the technical aspects of your web site. When you have these covered, you must make sure that your content of your site is of top notch quality. It has to be well written and without grammatical or spelling errors. It is a question of balance. You want to spell out your complete sales pitch, but you want to be concise and not overdo it. So keep in mind that for you to be successful and make money online you need balance. It's the secret of life.

Follow these simple ideas and your web site will come as close to optimum as possible and help you achieve your goals in your goals to make money online.

Don McCobb is a retired international oil executive and CPA currently promoting Money Making Online Ideas. His blog, http://marketingourvisions.com, is full of interesting ideas on internet marketing and other stuff. His website is http://www.workingforourfuture.com.