Why Online Banner Advertising Attracts Good Responses

The use of banners has been predominant in the advertising scenario. The banner ads are captivating for the viewers and are enough to leave an impact over them. They are being widely used as an advertising tool, for giving more effect to the promotional activities. Now, Internet advertisers are also using this efficient tool. The online banner advertising is becoming useful to attract responses from Internet user population. No doubt that increased usage would prove good for the marketers in finding target audience.

An eMarketer report tells that there are around 1.15 billion regular Internet users over the world. Another report from Clickz.com tells that in the month of August (2007), 61 billion searches were conducted globally. It is a clear indication of user inclination towards searching information. Many of them would have searched about information related to products, services, hotel accommodation etc. The data shows the opportunities that must be exploited by the business league. The online banner advertising would prove helpful in this scenario. These banners are efficient in achieving high acclaim for the brands.

The online banner advertising consists of various types of banner ads. These banners could be rectangular, square, pop up, skyscraper, half page, button, leaderboard etc. On top of that they are categorized as traditional banners, interstitials/pop-ups, rich media and floating ads. All these ads and their formats are used according to the need. Then, these banners are rotated over the publisher websites, in order to obtain maximum reach or targeting. This placement is done according to the ROS (Run of Site), RON (Run of Network) or ROC (Run of Category).

This makes online banner advertising achieve good response from audience. The targeting ensures relevant users. This means, more awareness in the target market. So, it creates an influence during the buying decision making process. The interactive ads are useful in brand promotions too. The ad delivery, which is done with central ad server, is helpful in positioning the brand higher. Moreover, these ads can be monitored for performance. This makes it easier for the marketers, to restructure or modify the advertisement campaign. In this way, the marketers benefit from the banner ads.

Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online banner advertising, internet banner advertising, online web site advertising, web banners.

Package Design for Indie Filmmakers

Package design is often the most important means of film advertising and so of marketing for independent filmmakers. It is your films packaging that is often the only means of marketing small filmmakers can truly afford, and it is the one that most consumers will make their purchase decision on. So whether you think about it or not the package for your movie tells the world what to think of your film. It is therefore imperative that you make certain you have a good design that draws interest to your film.

Obviously having interesting imagery on the package is important, as is good copy for the back of the package. The package itself however, what its made of, how its put together is often just as important as any picture, indeed the method of putting a package together determines what you can charge for your movie.

Within the music industry there is a three tier system for package design, starting with low cost cardboard, then moving onto sturdier jewel cases, and finally going into a larger and more creative design.

Even the movie industry is now doing this, with mid cost movie packages coming out first followed by designer and lower cost packages to pick up collectors and those who where not interested in purchasing the more expensive movie.

Remember packaging design is a form of branding for your movie, a way of advertising your film to those shopping. It is imperative then that you make certain your package says what your movie is. Sadly for most small independent films complex packaging is often not an option and you must go with the more standard packaging of jewel or basic plastic cases for DVD's. However you should never underestimate the power of numbers in leveraging deals. If you can get enough indie film makers together and each of you order the creation of 10,000 or so cases it might be possible to get very complex designs manufactured by a company. Searching for potential companies for this could take a lot of time troll B2B networks for information.

For many Indie film labels even this is not necessarily an option, and for those who don't have the time or ability to put together a team there are still internet retail outlets which can help provide many different options for DVD case sales.

One option to creatively package your movie would be to attach the booklet to the outside of the DVD case rather then having it placed on the inside of the case. This would help your DVD stand out while also providing more information on the film that many potential consumers need to make a decision about an indie film. This method however runs three risks, including higher costs, damage to the booklets whether incidental or purposeful vandalism. Further too much information can eliminate the likelihood of spontaneous purchases. It is recommended then that if you choose to go with this method you do so in a short run after other DVD sales, this way this system is likely to encourage those who needed more information to purchase while not discouraging those who would buy spontaneously.

What is most important in the creation of package advertising for your Film is an understanding of what draws your audience in, what images catch their attention, and of course a lot of creative thinking.

Ty Hulse is an indie filmmaker who has been working in the marketing industry for a number of years. Currently he is helping Creative Gi with their film advertising and movie marketing division.

5 Key Qualities to Look For in a Logo Design Company

You want your logo design to create a powerful memory in the minds of your customers so that when they need a product or service, they will think of you. Next time you hand out your business card you want it to leave a lasting impression and it all starts with your logo. How do you find the right logo design company or logo designer for your business?

Here introduce to you 5 key qualities to look for when getting logo design offers:

1. Portfolio

A logo design company's portfolio is one of the best indicators as to whether they will be able to create a logo that fits your business. See if they have designed logos for your industry before. Do you like the logos they have designed for other customers?

2. Pricing

Make sure you shop around for the right logo design company and find one that fits your budget and your needs.

3. Turnaround Time

Make sure the company has a stated turn-around time for the logo design.

4. Final Format(s)

Finalized formats should include Adobe Illustrator or an EPS file so that you have a scalable version of your logo. JPG and other bitmap formats will not work when you need to scale your logo up to fit on a bill board or large poster.

5. Guarantee

Many logo design companies have a guarantee that basically assures you that they'll keep working on your logo until you're a satisfied customer. Companies that have better services even offer you money back guarantee.

Catherine is an experienced logo designer who has been working in the industry for over 10 years, she has designed literally thousands of logos and is known for her ability to catch the client's vision and turn it into art: cheap logo design

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Custom Logo Design

One of the best ways create an exclusive corporate identity is to have a power customised logo. Take a cue from some of the best companies that are still in the reckoning due to their impressive insignias or logos for decades. The Old Spice, sail ship logo, or the MGM lion keep competition at bay. People may come and go but the logos will outlast them. The power of an impressive logo can work wonders for the company.

The logo is an important part of a growing company. It helps in creating the right brand awareness not only amongst the consumers but also the rivals. It is very crucial to get the right professional design studio or company which can understand the values and precepts and produce a smart brand identity. Seeing the potential business, some logo design companies generate customized solutions. A team of graphic professionals work on logo themes. They present designs that could catapult companies in to top gear. Larger companies invariably opt for 3-D solutions, and powerful logos with correct combination of colors distinct from their rivals.

Remember the public outcry when the London Olympic logo was released two years ago. Everyone hated the logo which was created after many skilled designers were involved for over two years. If this is the kind of reaction one gets, one can imagine how an impact full a logo can be for a company that has to survive competition. Logo designs work like magic if designed with proper thought process.

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Design a Logo

Logos have become part & parcel of our daily lives we identify the things by logos. Each product has its own unique identity & that is recognized by its logo. With new economy developing the logos form a core part of corporate branding. The logos give an instant identity for products. There are some basic guidelines of making logo but the basic of the things are the same. First & foremost is look at the business of other companies focus on the message, which you are portraying. Make it decent don't use jazzy colors let the colors be decent. The font also plays a crucial role in logo making. The logo design will create a strong lasting brand name for your products & services. But a word of caution makes sure you don't copy & take idea for creating a logo since the logo will be there in the minds of customer. For startups business has to create a new logo for its own identity.

Logo & its importance can be getting to know by the names of some of the popular brands they've evolved over the years & logo has played an important role in its formation. Some of the leading brands like Nike, Adidas, Pepsi, Kodak all have the one common feature they are recognized by the their logo we get instant visual image of the product by their logo. Logos have some of the main characteristics incorporated in them some of the main features the logo will have is shape, weight, presence & contrast. You have to look at your logo form all the above angels whether it fits your style & shape. There are various options available to the user for choosing the logo design. There are many companies online having logo design services you have to carefully analyze the package, the revision rounds, the concepts & the standard price.

Also look at their portfolio & take a decision about their quality. Look at all these factors carefully & get a decent logo for your company. The logos are an important part of your marketing strategy. This will be part of your core marketing strategy. So get a custom, high-quality business logo to portray your professionalism. A logo is an essential cornerstone in communicating your company image. Logolabs is company that will create a 100% original & unique logo design, the designers are talented & experienced. Don't go for cheap or free logo design since they must have violated copyright laws. The best one is to go for a high quality logo design for your services. With a new logo design you can get an instant recognition in the market

Logo Design