"Why didn't my old web guy tell me about that?"
Well, it's because most web designers are not marketers. They know the programs that make your website, brochure or business card look great. They are very creative. But, most of them have never learned marketing, copywriting or the power of persuasive marketing.
Honestly, most don't even care about it. They just want it to look great.
I know, I was one of them. The difference was I wanted to expand and grow my business so I started learning from the best marketing gurus out there.
So how can you work with a designer if you don't quite see eye to eye on things? You have to give them direction. You need to take control and make sure that your website not only looks good but is also as effective as possible.
Here's three tips that will help you both stay on track and get you both pretty design AND a marketing tool that will work for you 24/7.
Copy Is King
Don't go for the fluffy corporate boring stuff. Keep it personal. Talk to your site visitors and make them feel at ease. Don't just brag about how cool you are with all your awards and certification.
If you can write, I highly suggest writing your own copy text. This gives it all your own voice. Add your own personality to it. You can easily build a great relationship with someone without even actually meeting them if you can write it with the right voice.
If you can't write, be sure to work closely with your copywriter to make sure they write with your voice. You need to add the personality to it.
Don't let them keep you hostage
Make sure you have a content management system with your website. You need to be able to make simple text edits yourself without the need to go back to them every time you want to make a change.
This will save you money but more importantly, keep you from having to wait to fit in their schedule.
If you want to add a special to the website, you shouldn't have to wait a week to get it up there.
Keep it customer focused
What problems do your visitors have? How can you help? What solution do you offer?
Remember to keep this in front of your designer at all times. This is the most important part of your website. Not the pretty pictures.
You need to talk this through with them. Make sure they understand up front what you want. You will quickly find the difference between a good designer and a great designer. Good designers might argue with you about what to do. A great designer will keep your focus in mind while making your website look like a piece of fine art.
And with this, you can win on both sides.
Tired of that stubborn web guy that charges you a fortune for every word you want to update? Whether you are just getting started on your first website or want your website to be an effective 24/7 lad generation machine for your business, check out http://YourWebsiteStartsHere.com and claim your free training videos and learn how to make your website an income stream for your business and not just another expense!
