Thursday, January 29, 2009

It is Not So Hard to Build Your First Website

You may think building a website is a complicated process, but it really is not. There are many guides to help you design and get your website up and running. Once you have it all set up and get a look at your new website, you will be surprised at how much you have learned. Just follow a few basic steps outlined here and you will be the proud owner of a website shortly.

The First Steps

The first thing you should do is decide how you want your website to look. Naturally you will want to pick a theme that is relevant to the service or product you are selling. The features it contains will be another thing you will need to think about and it will help to write this down. Use the following to help you figure out the features.

1) The way your website is laid out is very important. It needs to be easy to navigate which will encourage traffic rather than cause them to click out of your site as fast as they can. If you need help with this there are very good programs online that will show you what the options are for setting up your site. They will explain how to insert text and clipart as well as putting in your information via a text editor or visual editor.

2) What keywords will you use? Think about what you would use if you were searching for your product. There are all types of variations of keywords that may be relevant to your site. Even a misspelled word can be a keyword. People often misspell words and if it will lead them to your site, well that is great.

3) What will the text contain? This is important to explain to prospective customers what you are selling and what they are to expect. If you have memberships available this needs to be explained. Everything pertaining to your site needs to be discussed here so people will know what to expect.

Once you have decided on these aspects, you will be ready to start setting up the website. A web hosting company will have to be chosen to host your site once it is set up. There are many that have good rates. The free ones are not as popular as some of the others because they often have advertisements which consistently promote their web hosting.

Make sure you choose the right size space for your website when it comes to web hosting. The disk space available to you from the web hosting site has to be enough to accommodate your site. Do they have a monthly traffic requirement?

You will have to choose a domain name if you have not already chosen one. Checking on it and making sure it does not belong to someone else is very important. There are online resources for doing this. The domain names are renewable every year for a small fee. You can also get a domain name through most web hosting companies.

Setting up your pages will be easy. Most hosting companies have a tutorial to guide you through the process. The rest is easy. All you have to do is publish your website for it to go live. Many hosting sites have a traffic generator for a very small fee which will get your site out to all the major search engines. Now just wait for the traffic to start flowing to your website.

Scott Simmonds has been building websites for several years.

For more information on web technology visit Scotts's website.

Saturday, January 17, 2009

Simple Website Building Training For Effective Fast Home Business Websites

It is a complete myth that you need advanced technical knowledge to build effective websites.

If you are reading this, then you must be a computer user, and the chances are you are a regular computer user with a working knowledge of how to use a number of programmes. Word Processing, spreadsheets, maybe PowerPoint, obviously the Internet, email? In this article I am going to explain why your existing technical knowledge is all you need to build websites. I will show you how with simple website building training can result in you being able to build effective websites easily and quickly.

For most people building an online business a web presence is essential. It is true that you can easily develop blog pages, and maybe the business program you are following provides you with a purpose built website. But if you are developing a number of income streams then the chances are that the ability to quickly create and publish your own purpose designed website will be a valuable asset. My own experience is that I could never find a website building tool that did everything I wanted it to do. They each seem to offer differing functionalities, and despite spending a fair amount of time looking, I could not find one that did the job.

Some of my sites are a single page, others are minisites of around 20 - 25 pages and my main site is becoming huge. I built all of these sites with no software engineering background. The truth is you don't need years at college to learn how to do it. It is true that I had no one to show me how to do many of the simple tasks I needed to be able to do. I had to spend many hours on the internet researching how to do them. But once I knew how I was amazed at how simple it all is

The other thing that amazed me is that the software I need is completely free. I did not have to splash out hundreds of pounds to by DreamWeaver. I use Kompozer - completely free under Open Source. Similarly, I use the FileZilla FTP program to upload my websites to my web hosting service. And I also discovered that I can produce great graphics using my word processor. I can manipulate images, background colours and text to create web page header graphics and advertising banners. Easy! I also discovered how easy - and free - it is to use professional web designs and get great content. With a very basic knowledge and my existing expertise I can create a 20 page content rich website in about two hours.

Craig Summer is a professional Internet marketer and author. He is also the creator of "Internet Publishing Made Easy" which can be found at: http://www.e-bookcountry.com/ipvideos3direct.html.

Monday, January 05, 2009

What is Web 2-0?

Web 2.0 refers to the newer, more interconnected, interactive methods of advertising and using the internet. There are so many different new tools, including social networks like MySpace and Facebook, and even new marketing tools such as blogs and informal message board forums. All Web 2.0 really stands for is "new and improved internet." Oddly, none of these applications, tools, or capabilities are really new. They've been around since the internet was first established. This is just the first time people have found them and decided to utilize them; it took people a minute to catch up to the technology. In the past, a website was the destination in an internet search. Now, the website is part of the journey, and the destination is whatever you want it to be.

Sites now have links, multiple pages, and other things that make them more dynamic, interactive, and ultimately a two-way street for internet users. You can connect with your users on a much more personal level, and provide a level of feedback and interactivity that has never before been offered. The internet keeps growing and changing everyday; the websites need to follow suit, and now they have begun to. If a website is going to be successful, it needs to employ the tools of web 2.0 and viral marketing, including: telling stories, attaching emotion to blogs, messages, and advertising, letting everyone in, and providing old information in a new, unexpected way.

Viral marketing is becoming increasingly popular, and it will only be a matter of time before it is more popular than traditional marketing methods. With so many different ways to market a business, adding to the mix is just making more decisions and confusion for some people. However, if you take the time to research what's available you might feel a little less overwhelmed and be able to relate to people on a new level that will help your business grow and thrive in ways you never expected. The marketing of web 2.0 focuses on attaching emotion to advertising, so that people feel they can relate. It also employs the use of one-on-one connections with people to make them feel more special.

The internet is popular because it's fast, and because it has so much to offer. With everything around us constantly changing, why should the internet be left behind? It's not getting faster, but it is growing in what it can offer, and how dynamic the services it provides can be.

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