Give Your Website a Makeover - Get a New Design Template

One for the most powerful ways to make money today - own a website. Whatever your business is, a website is sure to give it an upward push. If your business is your website itself, nothing like it.

But the most important thing of course is how your website comes across to people; its layout, its design and its appealing power. Whether your website is about banking, free lancing, commerce, sports, software or travel, it has to deliver well. When a customer visits your site, the first thing that affects them is how your website looks. Your website should be able to get across a fair idea of what you are all about at first glance itself.

To understand its importance, imagine an office; a cluttered office, with walls painted in strange colours, and a not so effective interior, as compared to a sophisticated, simple classy one. The impact is instant.

The demand for designers has increased rapidly, as the importance of design is understood better. Logos, colours, layouts, typography, graphics, flash et al are factors that primarily make up your website, along with the content you put on it.

Now if you're suddenly worried you're no good at designing, there are others who will do your job for you. There are professional designers and visualizers out there, who are capable of coming up with new designs, to suit your needs. You always have the option of either having your website custom made or simply picking up one of the many ready to use templates.

There is a mind boggling variety in the market, and you can choose according to your budget and your requirements. Whatever your website is about there's a design template for it. Cars, dating, religion, finance, or any other product or service, there is bound to be a design that will suit your needs perfectly, with all the right graphics, images, fonts, logos and colours. Besides you always have the option of making a few changes or getting the pros to do it for you! You just have to imagine it; they'll take care of the rest. Everything's become so simple.

Web design templates are cost effective, easy to use and very profitable; you are sure to see an upward trend on your business graph.

If you think it's time you gave your website a complete makeover, pick up one of these readily available web design templates and watch your website get more popular.

http://www.ocarda.com is a website that offers a wide array of web design templates and flash templates, apart from custom work.

How to Create an Ad That Performs?

For an advertising campaign to be effective it needs a lot of planning and hard work. Though we do have resources and websites where we can put our advertisement and we have new technologies which we can use to create our advertisement, we must understand that it is content and quality of the advertisement that would bring the results.

Here are suggestions and steps that would help you to create better ads.

Define Your Market

This step is important before you create a product. It is your market that is going to make your product a success. Therefore it is prudent to work on your market. You must be clear in which segment of people the ad is going to address.

Defining your market for ad is also important in case your product is for all kinds of people. If you target a submarket, the response would be better.

Define your Goals

You must set a clear objective in your mind for ad performance. you must know what specific results you want to achieve from your advertising. Do you want to make 5 sales per day or 100 sales.

The question that often arises is how to know in advance and no body seems to answer it.

It would be a good to study the available statistics for kind of ad you are going to put. You would need to calculate your results depending on your target base. This would set a tentative standard for your ads and would help help in calculation and evaluation.

Identify Effective Channels

You would like to place your ad at the sites which are large and visited frequently. Identify the websites you would like to place the ad. These should be the sites frequently visited by your target audience.

Now work upon the ways you can place your ad on the intended sites. You can either talk to the webmaster and negotiate or you can join the network of which the website is displaying ads.

Address Target Audience

After you identify your target audience, write your ad with a focus on that. If you are targeting stay at home moms, then craft your message highlighting the benefits of your product to that group only.

Focus is very important. Stick to a target group in your ad. Do not get tempted to include the benefits that your product would bring to the people that do not come in that group.

It is wise to create a separate ad for them.

Make Your Ad Distinguishable

Study your competitors and see what they are offering. Then work out to produce a better ad offer. Include the ultimate benefit in your headline.

Your ad text must highlight the most important features of your product.

Call For Action

Give a strong call for action in your ad.

For example

"Learn to create ebooks with this amazing short report. click here to get your copy at discount price."

Adding a call for action increases the number of clicks the ad receives.

Create Multiple Versions of Each Ad

Create three or four versions of each ad, changing the promotional message content and call to action.This would help you to split test your ads. find the best performing ad and stick to that.

Keep working on your ad campaign. It is a mistake to put a campaign in place and then not monitoring and reviewing it. Study your stats and find the points which need to be improved.

Arun Pal Singh is an internet marketing consultant and web author who runs website http://www.homeforprofits.com to help online entrepreneurs with information and ready made products.

Visit http://www.homeforprofits.com to find how his information can provide the leverage that your business needs to grow and expand.

Reserve Space on Your Website For Advertisers

If you have a website, why not reserve some space for advertisers. Other businesses in the same category might want to have a link on your site in the form of a text or banner ad.

This serves two purposes. Advertisers get a one way link out from your site which is more valuable to search engines than a reciprocal link and they also get the benefit of your traffic.

You on the other hand can gain by charging a monthly fee for the ads and also give your visitors more options. They will come back to your site. If you get five or ten text ads in an ad space you could make an extra couple hundred bucks per month or even more. You could format your space in an "ad box" saying something like "Support our Sponsors".

If you are in business to succeed why not utilize your valuable web space and start earning extra.

Put an ad on your site that says something like "Advertise With Us" and link to a page with more details.

Advertisers are looking for good places to put their ads. If your page has a good "PR" rating, high link popularity or rank high in search engines then you are certainly a good candidate for advertisers.

Don't ignore this opportunity. Who knows? You might make more money with your website in advertising revenue than sales. Why not use your site to it's fullest potential?

Please consider some of these ideas to help you with your online moneymaking projects.

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