Create a Web Site to Increase Business

There are many different ways to effectively market your business. One way that will reach the maximum number of people is to create a web site. Most people like to be able to take a look at the business model of a company before choosing to do business with them. Having a web site is a great way to allow them access to information about your company.

Why do customers choose to work with a company that has a website? Here are some of the reasons: The customer can see exactly what the company is offering. If the company sells products, the customer can check out their stock and compare prices with other companies instantly. If the company provides a service, the web site is a handy reference tool for the customer when he or she needs more information.

To increase their customer base, companies should take the time to create a web site. A web site allows potential customers to reseach information about the company's background, current status, and future directions. Savvy consumers with considerable capital to spend will almost always safeguard their investments by researching companies. These customers want to increase the probability that that company will be around to honor its warranties, provide replacement products, offer additional merchandise, and provide customer service as needed.

If you do create a web site, you will demonstrate to clients that you are running a totally legal, thoroughly professional enterprise. For a start-up, the presence of an easy to use and informative website can reassure your visitors as to your firm's notable level of professionalism.

Creating a web site can be a tedious affair. The size and complexity of your web site as well as your own skill level in web page design, will determine whether you should create one yourself, or hire a professional graphic or web page designer to design one for you. If you choose to create a web site, there are many tutorials available that will teach you basic HTML code. There are also web site building programs that can help. These tools can often be found on the Internet.

No matter how your site is created, you will want to be sure that your customers know that it exists. Adding your web site to any promotional materials you have, such as post cards or business cards, is a great way to get the word out. You can also e-mail a short note to the customers you have on file letting them know of your new site.

You can use a variety of approaches for promoting your enterprise. To get the attention of the largest number of individuals, you need to create a web site. If a company sells items, customers can view the website and find prices of products. Building a website will demonstrate to clients that you are running a legal, professional enterprise. For start-ups, an easy to use, informative website can reassure your visitors. The size and complexity of your web site and your skill level in web page design, will determine whether you should create one yourself, or hire a professional. Also, there are web site building programs that can help.

3 Clicks Rule For Web Site Design

Before you actually finalize your site map, let's think in more detail about how a good direct response website should be organized.

Our first rule forbids the use of external links. Therefore you can eliminate any links pages, sidebars with site affiliates, advertising banners, or such things from your site map. Although selling advertising space on your website may seem like a good idea for building revenue, it distracts your viewers from your central goal: selling the product. So keep it simple, and leave the advertising off.

Our second rule dictates that content on your site should be limited to only that which is essential for persuading people to buy your product. The policy that goes along with this rule is to consolidate most of your site's information onto as few pages as possible. This reduces the chance that viewers will come to your page, click a link that takes them to another page on your site about your product's features, and then forget to come back to your main page to actually buy the product. Of course, there are situations where you'll want to divide your content among several smaller web pages on your site as opposed to putting everything in one massive index page--if you have a wide variety of technical data about your product, as well as photos and testimonials, you run the risk of boring your viewer long before he gets to the crucial "Buy" link.

So follow this guideline: if your viewers don't have to scroll down more than one or two times in order to read all of your product information, put everything on a single index page. If you have to scroll down too often to read all of your site content, then split the content into separate pages--but make use of pop-up windows in order to keep your main page open, or make sure that there's a link to your actual "Buy" page in a prominent place on every one of your sub-pages.

Above all, remember our third rule: keep it simple, stupid. One easy guideline for doing this is to follow the three-clicks rule:

• Upon arriving at your site, your viewers should never have to click more than three links in order to buy your product.

One way to implement the three-clicks rule might be this: your viewers start at an index page that describes the product information. They then click a "next" link to take them to a page about prices and ordering information. They then click a link to start ordering the product. That's two clicks in total. Another way to implement the three-clicks rule: your viewers start at an index page that talks in general terms about the product. They click on one of your subpages (features, testimonials, pricing, etc.--whatever best suits your specific product) to learn more about the product. They then click on a "Buy Now" button to learn about pricing, and then they click on a button to begin ordering the product. Three clicks. There are any number of other possible configurations--experiment with your site map until you come up with something that gets across all of your information while maintaining this same simplicity. Your customers will thank you--and you'll thank yourself when you see the sales figures.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Website Design Template Guidelines

Website is the online persona of a company. It contains numerous company related matters that concerns Internet promotion and marketing. A website should have a unique and memorable web address. A website is a representation of the company, their products and their mission and vision. A good website can make an impact on the company's profit and help gain return on investment faster. The core of a good website is a good website template.

Designing a web template is a great way to avoid the use of paid web designer services. It offers great savings along with creating quality output. Website templates let many amateur designers create their own website of quality comparable to professionally designed websites.

A web template design is a solution which you can customize using your own logo, text, positioning and images. But you can also you ready-made-designs available with the software; it allows the designer to use images, sample pages, navigation help and Flash animation as well. The substance of the web content which is relevant to the business has to be encoded and provided by the maker. One can modify the website template to suit their individual requirements.

In the past, hiring a professional web designer is a must for online businesses. An inexperience web designer could very well do your business more harm than good due to messy and sloppy representation of your company. But today, due to the availability of web templates that allow you to design a website which is at par with professionally done website in terms of its design and structure, more businesses are going online.

The options of available ready-made website templates are endless and varied; you need to focus and think about what you want your website to look like and the impact it will have to the people. You can preview your website before making the purchase. Your website template should reflect the feel and look of your website.

A good template design must accord due attention to compliance and accessibility issues. Also, important issues are the technical issues which include the message box, browser quirks, links and other essentials in web designing. With web design templates, you can get all these for just a fraction of the cost of a professional website designer.

Choose a template that best effect the personality of your company. Make sure you check what you can and cannot change when customizing your website. Change the look according to your taste. For those who have zero graphic experience, it may be more practical to purchase a web template that comes with a technical support to help in the design process.

Creating your own website is not that hard. With all the technical support available on the internet today, building and managing your own web template is a complicated yet simple task. Although there are free web templates available on the internet, it is better to purchase one. You may need to shell out a little money, but, purchasing a template is still an easy and cost effective way to build and manage a website without the need of hiring a professional designer.

Matt Adams is author of article written on Web Templates & Webmaster Resources. For more information, please visit: http://www.adamssite.com

Graphic Design - Make Money in the Recession

Many companies are finding great sales and profit potential in the field of graphic design right now. Companies, however, must have an outstanding website in order to have a successful online business. Search engine marketing, or a different type of marketing, must also be used. It is necessary for them to find someone who is able to create a high-quality website in order to successfully market a product or service.

If you are in graphic design, you have probably noticed an acceleration in business. While the economy continues to weaken in many areas, business is becoming more cost effective when done online. Selling things over the internet is certainly less expensive than at a regular brick and mortar retail store. This is the reason why this field is seeing an increase in profits not a decrease.

It is not hard to get started in graphic design. There are many schools out there who offer some form of degree or certificate in this field, but you will find that there are also many methods that you can use to teach yourself. Once you know what you are doing, you will be able to sell yourself to the thousands of businesses that need a website.

You could determine that you want to run an international enterprise and perform services for anybody throughout the globe who requires them. On the other hand, it's a good idea to begin in your own locality and develop your clientele there first. All sorts of people need site design services in L.A. This area is home to a great many designers since it's a terrific source of income.

You may find that various projects that you undertake will be more fun than work. There are lots of things that you need to remember when you are designing a site for a company, but you will also feel the thrill of building something unique from the ground up.

It does not matter who you end up working for, you will soon understand that graphic design in one of the best opportunities that will ever occur. Don't put your future on hold. If you put a little effort into learning about the different aspects of this career, you will find that it will take very little time until you are raking in the profits.

The field of graphic design is booming, with opportunities in the areas of search engine marketing and website design. By getting a quality education in this field, you'll be opening yourself up to become a freelance worker or contractor, qualified to create efficient and streamlined pieces of work for clients around the world. For a more local start, alternatively, explore the career options in cities by typing terms like web design Los Angeles into any search engine. No matter which career path you end up choosing, you'll be fulfilled by a job in this exciting new area.