Thursday, December 17, 2009

How to Make a Website Without the Headache

Before you bang your head on the keyboard, let's run through a couple of quick tips on how to make a website. Making a website doesn't have to be hard, but when you're just learning how to make a website it can be frustrating.

The first step is very important: Planning. You should never skip this stage. The reason is simple, the web is full of competition. If you don't look at how many other other websites are in your planned niche, you won't know what to expect. For example, if you find out that there are 300 million other websites in the "bowling" niche and only 1 million in "fishing", which one has the most competition?

Okay, that was a trick question. You need one other piece of information. Search volume. This is how many searches are preformed for your given niche. Let's expand the example above as we continue down the road of how to make a website. If there are 100 million searches each month for "bowling" and only 10,000 for fishing (note: these are only example figures) we can calculate which one has a better ratio.

Divide the number of websites by the number of searches and you'll have your ratio. For "bowling" there are 3 sites for ever searcher. And for the "fishing" niche there are 100 sites for every searcher. Which one has more competition? The answer is "fishing". Even though there are fewer sites out there there is also less search volume.

This is the fundamental step in learning how to make a website. And one you should put it into practice no matter if you're building your first website or your 30th. Investing a little time in the beginning can literally make or break your efforts making a website.

The next step also directly follows your initial research. Registering a domain name. Why? Because you will be using the information you collected when you pick your domain name. While you may think that this is only logical, 99% of the people making websites don't realize how important this is. By ensuring that you get a domain with your desired keyword in it, your site becomes more targeted. Thus you immediately raise your chances to rank for that keyword.

You see, one of the things that search engines base their results on is the relevance between the website URL and content on the page. The more relevance you have, the better chance you have to rank.

Learning how to make a website is more about learning how to avoid the little mistakes that can have a major impact on your website. Ready to take your knowledge even further? Click here to read more of my articles on how to make a website.

No comments: