First of all you need to appreciate that there is no one optimum web site. What makes an optimum web site depends on your point of view. A web site a designer may feel is optimum a user may feel is awkward and difficult to navigate. Even two designers may not agree because of personal likes and dislikes of designs and functionality.
So let's accept the fact that there is no one optimum web site to make money online, and look at the approach you need to take and the elements you need to include or not include when designing or having your web site designed in order for it to approach optimum.
1. Don't be afraid of white backgrounds. The most effective web designs use white backgrounds and very clean lines so as not to distract the reader from the sales message of your site.
2. Do not overdo pictures and images. Use them sparingly. Pictures and images can spice up a site, but when overdone they slow down the load of your site to the reader's computer and are annoying. After you have your site designed, check out the loading time, to make sure it loads reasonably rapidly. If not, cut out a picture or two and recheck it, until you are satisfied that it is not too slow. By the way, if possible do this check on a small less powerful computer. Not everyone has a computer like yours.
3. Make navigation of your site simple and straight forward so your reader will find the content he is looking for easily. You must remember that all users are not computer savvy, so the easier your site is to navigate the better.
4. This really relates to navigation, but make sure your site is built on rudimentary rules of web design like having clear buttons, describing links accurately and displaying links in the conventional blue. This will make sure that users have the least amount of trouble accessing different pages of your site.
An optimum web site brings together a classy look with easy navigation. When a user open up your site, their first impression should be "Wow! What a great site. And then when they start to work their way around your site, they should find it easy to navigate to find what they are looking for.
These elements are the technical aspects of your web site. When you have these covered, you must make sure that your content of your site is of top notch quality. It has to be well written and without grammatical or spelling errors. It is a question of balance. You want to spell out your complete sales pitch, but you want to be concise and not overdo it. So keep in mind that for you to be successful and make money online you need balance. It's the secret of life.
Follow these simple ideas and your web site will come as close to optimum as possible and help you achieve your goals in your goals to make money online.
Don McCobb is a retired international oil executive and CPA currently promoting Money Making Online Ideas. His blog, http://marketingourvisions.com, is full of interesting ideas on internet marketing and other stuff. His website is http://www.workingforourfuture.com.
No comments:
Post a Comment